Games PR Veteran Elicia Basoli Takes Reins as Director of Communications; Jim Bruno Named Product Marketing Manager
May 20, 2014 (Framingham, MA) – Disruptor Beam, the company that brings together fan communities and games, has today announced the appointment of Boston PR veteran Elicia Basoli as the company’s new Director of Communications. The company has also hired ad agency executive Jim Bruno as Product Marketing Manager. Basoli and Bruno will be responsible for expanding Disruptor Beam’s marketing programs surrounding current and future projects such as its hit game, Game of Thrones Ascent, along with its in-development title, Star Trek Timelines. In the past year, Disruptor Beam has increased its employee count 200%, with a total of 24 full time employees.
“We’re building a next generation game company centered on the ‘games-as-a-service’ model,” said Jon Radoff, CEO and Founder of Disruptor Beam. “We create ‘living’ products that build long-term relationships and engagement with players. The old way of doing things was for marketing to operate independently of design and development. But, to be successful in today’s game industry, this gap must be bridged with an integrated approach. We’re ecstatic to bring on board two marketing pros, both at the top of their game, to lead this integration and contribute to our long-term growth.”
Basoli has over a decade of marketing, PR, branding, and events experience. She began her career at the Boston-based consumer PR agency 360 Public Relations, after which she established her own consulting practice, Elicia Basoli Communications. She has helped to promote numerous games and the people that make them from companies such as Turbine, Demiurge Studios, Disney Interactive Media Group, Roadhouse Interactive, Wizards of the Coast, gamerDNA, Nival and Upper Deck Entertainment. Basoli is an active member and avid supporter of the games community in the New England area and has sat on the steering committee of the MIT Enterprise Forum of Cambridge’s Games Circle for the past 6 years, along with making significant contributions to the Massachusetts Digital Games Institute (MassDiGI) and Boston Festival of Indie Games. Elicia holds a Bachelor’s degree in Integrated Marketing, Advertising & Public Relations from Emerson College.
Before joining Disruptor Beam, Jim Bruno began his career at mega-agency Arnold Worldwide where he was a digital producer focused on social and digital marketing across paid, earned, and owned channels. During his 7-year tenure at Arnold, he also assumed the role of social media strategist, guiding several major consumer brands in their organic and paid social initiatives. Also a Massachusetts-native, Bruno holds a Bachelor’s Degree from Salem State University.
“I’ve worked with Jon Radoff for a number of years, first at his previous company gamerDNA and more recently on a consulting basis for Disruptor Beam. He has put together an amazing team and has a clear vision for the future growth of Disruptor Beam,” said Elicia Basoli. “It is for these reasons, and many others, that I am thrilled to be joining the company full-time. I’m passionate about Disruptor Beam’s games and this company and can’t wait to help continue to spread the word about all of the great things this team has and will accomplish!”
Disruptor Beam has built a name for itself as a game developer which has mastered the strategy roleplaying game genre for mobile and web platforms. The company’s hit Game of Thrones Ascent was first released in spring of 2013 to critical acclaim and the game’s fanbase continues to grow with over 3 million players. Disruptor Beam is now in development on its second major title, Star Trek Timelines, which was just announced in April 2014.
Disruptor Beam is hiring! For more information about the company and careers at Disruptor Beam, visit: www.DisruptorBeam.com/about.
About Disruptor Beam
Disruptor Beam is a Boston-area game company that transports the fans of beloved literary and television series into the worlds they love. By linking game content to episodes and books, players become a living member of the world as stories continue to evolve around them. The company's games are accessed through social networks such as Facebook and tablet/mobile devices based on iOS and Android. Disruptor Beam released the first-ever social game based on the hugely popular Game of Thrones franchise, Game of Thrones Ascent, in 2013. The company is now also in development on Star Trek Timelines, a social and mobile game based around the Star Trek multiverse. The company, founded and led by game industry veteran and serial entrepreneur Jon Radoff, is backed by a group of technology and gaming entrepreneurs and investors. For more information, visitwww.DisruptorBeam.com.
Director of Communications