AvA Survey Results

Hello Bannermen! Recently, we sent out a survey on Alliance vs. Alliance Combat. While sending out surveys isn't anything new for us - we send out two a month - this one gained some attention because we polled a large number of our active AvA players.

The criteria for this survey were:

  • An active AvA (played in the current phase) player.
  • Had a valid email address.
  • Limited to a random sampling of 10,000 players who met these criteria.

 The survey itself consisted of a few questions:

  • Which of these statements best describes why you play AvA?
  • Please rate these aspects of AvA from Very Unexciting to Very Exciting
  • On a scale from Very Unexciting to Very Exciting, how would you rate the current phase of AvA?
  • Which of these changes do you think would best improve AvA for the next phase?
  • Demographic questions.

As of this blog post, we have received almost 2,500 responses - an awesome response rate! Here's a summary of the responses to the survey.

A note on the questions:

  • All questions required a single answer, except for Question Two, which allowed you to evaluate all statements.

 

Question One: Which of these statements best describes why you play AvA?

 

When asked this question, a majority of respondents are either driven by winning prizes (38.5%) or driven by helping their friends and allies (32.5%). A problem with this question is that there wasn't an "other" option to provide for responses outside of what we defined. We'll add one for the next AvA survey.

 

Question Two: Please rate these aspects of AvA from Very Unexciting to Very Exciting

 

The goal of this question was to assess which parts of AvA were most tedious, and which parts were most exciting. The question needs to be improved for next time. From the data, helping allies, building camps, and coordinating with other Alliances were clear winners, while farming spoils, garrisoning Sworn Swords, and AvA politics were poorly rated.

 

Question Three: On a scale from Very Unexciting to Very Exciting, how would you rate the current phase of AvA?

 

This question was designed to gauge sentiment for the current (Hunter) phase of AvA. The question itself needs to be improved for future surveys, but the overall feedback - that 68% of our players do not find the current phase exciting - is clearly represented in the data.

 

Question Four: Which of these changes do you think would best improve AvA for the next phase?

 

One piece of feedback we received on this question was that it was clearly tailored to ideas suggested by the community or ourselves for how to improve AvA. For this question, we provided an Other option, which we're still catalogueing. So far, the responses to Other range from limiting mercing, to reducing AvA participant caps to 100, to providing different camp requirements per region, to providing an in-depth tutorial in-game. It will take time to sort out the responses.

We'll continue looking at AvA feedback, both forums and survey responses.

One thing that is not represented here are performance issues this phase. Our CTO and engineering team are looking into the exact causes, but like all performance problems, this will likely take time to address.

 

Demographic Questions

 

In general, our respondents are long-time players who are veterans of AvA. 

 

Going Forward

None of us on the GoTA team are experts when it comes to designing and interpreting surveys. We'd appreciate your feedback on question structure, questions we should be asking, and your analysis of the data. Head on over to the thread here, and let us know what you think.

Going forward, we'll be sending out surveys more often to help guage interest and sentiment from the community. In addition to the twice-monthly surveys we currently send out, we'll broaden surveys to include topics like crafting, questing, and other game systems. Look for these surveys in your email!

Thanks for reading, and have a great day!